The Scammer

I was talking in another recent post about being legal and having all the right information on your website.

I was reading a forum recently and a person there had purchased tickets for a popular music venue. When no email arived confirming payment, the person became suspicious and was concerned that she may have been scammed. The site looked well built and normal, just like any other site until you looked closer and there was no address on the website, not one contact detail. Unfortunately this person didn’t check the details but so many customers do and they are aware of scammers.

Not adding contact details to your website not only renders you illegal in the eyes of Trading Standards but will also limit the amount of customers that you will have. Always check the DTI guidelines www.berr.gov.uk

Duplicate Content

I am adding this a little earlier on than I’d anticipated but its is a huge crime on the net and greatly damaging and whilst there may not be a lot that you can do to prevent it happening to you, if you know the damage it can cause you will know not to do it.

Stealing content from other websites is bad! Loads of people do it though – the damage it does can be impossible to repair.

Hmmm how do i explain it in easy terms? Ok, when you add information on the Internet, i will use a website as an example or even this blog – if i said my blog has only been live a few hours and some of its content has been taken already :-O Anyway, the search engine bots/crawlers/spiders ( will chat about these later on) enter your site and grab bits of the information. This information is then used in the search engines as an aid to exposing your site to the public.

So, i want to sell a packet of crisps on the Internet and i write a load of info. about the crisps in the hope that a search engine spider will grab that information and add it to Google , yahoo or whatever engine. IF someone steals the information and Google or Yahoo trawls through the other site and grabs MY information, when it gets to my site, it thinks that it already has that information and it either ignores it, in which case my packet of crisps will never make it to the search engine OR that info is thrown into something called “Google Hell”( Supplemental results) which is hard to get out of. Now, it could be that the site who has stolen the information is damaged so its a real risk for either website to be honest.

You can find more information by doing a Google search. Will chat in more depth about this later on. I can’t believe that my wok has been taken already – please ask me if you want to take my work.